Manage Your Own Publicity – Best and Worst Times to Update Social Media

14 Apr

Believe it or not, there is a proper time to post on social media so you can get the most views from your target audience. Whether you’re at the stage of your life that you are branding yourself for employment or promoting your own blog, posting at the right time of the day and week can help you reach more people.

Best and Worst infographic

Best Time

The best time to publish on a social media sites can vary from network to network, but it’s ideal to post around noon or early evening. Around noon, you’re likely to catch professionals on their lunch breaks. Early evening is also an effective time to publish because you’re likely to catch professionals at the end of their workdays.

Worst Time

The worst time to post on social media I think is pretty obvious. Between the hours of 10 p.m. and 6 a.m., professionals are sleeping, so it’s unlikely they will view your post. This time is referred to as the “dead zone,” according to KISSmetrics, a group of marking professionals who conducted an in-depth analysis of best and worst times to post on social media.

Best Days

The best days to publish on social media are Tuesday, Wednesday, and Thursday. Monday isn’t a good day for professionals to see posts because it’s the first day of the workweek. They’re busy getting back to the hustle and bustle of the busy workweek, so monitoring social media isn’t exactly at the top of their to do lists. Friday is also a busy day that posts can go unnoticed either because they’re wrapping up their last projects for the week or because they take off early for the weekend.

Monitor Your Results and EVALUATE

Of course, these times are not set in stone to be 100 percent effective, so you should monitor and evaluate your results, but how do you do that? There are great tools to help you not only distribute posts throughout the day, but it monitors your results. Buffer analyzes all of your posts to every social network to which you link the app. HootSuite helps you schedule messages and tweets and also analyzes your social media traffic. WordPress also helps you monitor your blog foot traffic. When you log in to the home page, there’s a tab at the top called ‘Stats’ that shows you which posts received the most number of views and what days received the most traffic.

Good luck with your media monitoring! Let me know how it goes!

*Infographic courtesy of Social Caffeine

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7 Responses to “Manage Your Own Publicity – Best and Worst Times to Update Social Media”

  1. spzkaz April 15, 2013 at 2:41 am #

    Very good information…I would have thought that Fridays and the weekends would be good for posting, but you are correct in thinking that everyone is out having a good time with family and friends. And I use Buffer a lot to post after 10 am and until about 8 pm.

  2. slaur April 15, 2013 at 3:47 pm #

    Great post, Mary Kate. This is something I really enjoyed reading, is informative, and most importantly, something I need to work on myself. Your suggestions about when and when to not update social media is informative. I like how you included the graphic on the side that breaks down popular social media sites. This post is very informative to anyone looking to better establish themselves online or manage their own publicity. Great post, and I am looking forward to reading more!

  3. myclassic22 April 16, 2013 at 10:48 pm #

    This was a very interesting post to read! I have always wondered when were proper times to post on social media sites so that you can get the most views, likes< repost, etc. I actually started learning posting strategies from a social media coordinator, and those are around the same times he recommended posting. I see you did this based on the target audience of professors and professionals. Are there times that are different for just people posting things for friends and family to see? What do you think the times for that target audience. I would say between 12PM – 10PM on Monday, Wednesday, and Friday. I say that because those are the times I seem to get the most views, repost, etc.

    • myclassic22 April 19, 2013 at 1:37 am #

      -Tywon Cunningham

  4. Jessica Culbertson April 17, 2013 at 2:36 am #

    This is an informative and relevant article. This could really be beneficial to someone hoping to promote a product or organization. I have noticed that several websites which I have subscribed to must have utilized this research as I seem to receive a large amount of email blasts early in the morning and also around lunch time. I think it is interesting how Facebook and Twitter both are most popular midday whereas linkedin which is geared more towards professionals has a best time, early in the morning or at the end of the work day. It leads you to believe those who are members of linkedin are preoccupied with work during their work day. I think these statistics are a valuable resource for anyone who wishes to use social media as a marketing or PR tool. Another interesting study could be geared towards seeing which of these sites generate the most traffic or have the best results when it comes to creating a buzz.

  5. Andrea Crow April 17, 2013 at 2:30 pm #

    I really like the details regarding when you should post online if you want to communicate your message effectively. Most people don’t think about the situations of other’s and lives therefore pointing all this stuff out is necessary. One think to is to a larger company trying to put their name out there globally would be hard because they have to carefully chose their words so they are not offending people, companies need to be educated on cultural barriers.

  6. Zachary Culbertson April 17, 2013 at 4:45 pm #

    I really enjoyed the in depth details of the different times and different days that are more likely to be seen by the most people. I thought that the idea alone was very creative. A lot of what is posted on social media sites can go unseen because of the fact that the people sharing things do so at the worst times of the day and can often get overlooked. Overall, great writing and research it was a very informing blog!

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