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Manage Your Own Publicity – Best and Worst Times to Update Social Media

14 Apr

Believe it or not, there is a proper time to post on social media so you can get the most views from your target audience. Whether you’re at the stage of your life that you are branding yourself for employment or promoting your own blog, posting at the right time of the day and week can help you reach more people.

Best and Worst infographic

Best Time

The best time to publish on a social media sites can vary from network to network, but it’s ideal to post around noon or early evening. Around noon, you’re likely to catch professionals on their lunch breaks. Early evening is also an effective time to publish because you’re likely to catch professionals at the end of their workdays.

Worst Time

The worst time to post on social media I think is pretty obvious. Between the hours of 10 p.m. and 6 a.m., professionals are sleeping, so it’s unlikely they will view your post. This time is referred to as the “dead zone,” according to KISSmetrics, a group of marking professionals who conducted an in-depth analysis of best and worst times to post on social media.

Best Days

The best days to publish on social media are Tuesday, Wednesday, and Thursday. Monday isn’t a good day for professionals to see posts because it’s the first day of the workweek. They’re busy getting back to the hustle and bustle of the busy workweek, so monitoring social media isn’t exactly at the top of their to do lists. Friday is also a busy day that posts can go unnoticed either because they’re wrapping up their last projects for the week or because they take off early for the weekend.

Monitor Your Results and EVALUATE

Of course, these times are not set in stone to be 100 percent effective, so you should monitor and evaluate your results, but how do you do that? There are great tools to help you not only distribute posts throughout the day, but it monitors your results. Buffer analyzes all of your posts to every social network to which you link the app. HootSuite helps you schedule messages and tweets and also analyzes your social media traffic. WordPress also helps you monitor your blog foot traffic. When you log in to the home page, there’s a tab at the top called ‘Stats’ that shows you which posts received the most number of views and what days received the most traffic.

Good luck with your media monitoring! Let me know how it goes!

*Infographic courtesy of Social Caffeine


Pinterest Rolls Out a New Look

29 Mar

As you may know, Pinterest is where I find my inspiration for many of my projects. Last time I logged in, I was made aware of an update that was available. I was hesitant to update, but I decided I would give it a try. Pinterest users will soon all be invited to join the virtual bulletin board renovation.

The ultimate goal is to make browsing on Pinterest simpler and cleaner looking. They want to make discovery easier.

So what’s changing?

A drop-down menu with various categories has been added to the top left corner to give the appearance of a Smartphone app. Moving the categories menu from the center of the site condensed to the left de-clutters the top and cleans up the appearance.

A common complaint from Pinterest users has been that they lose their spot when they try to go back to the main page. The frustration of losing your place is no longer as the back button now returns you to the spot you left off.

Users will also notice larger pins that are easier to see. Along with Pinterest’s new close-up view, users will see other pins on the same board the pin came from. The change is intended to draw more attention from pinners. By showing other pins from the same board, the pinner is networked to potentially discover hundreds or thousands of more pins.

Application Update

Pinterest mobile app users should also be on the lookout for an update. I received a notification to update about a week ago. App users will be able to edit their profiles after they update. It also seems the number of categories has expanded just like the website.

To me, the changes seem minor, but some reviews were not as supportive, especially with the mobile app. Customers posted reviews, such as the app exiting suddenly and the inability to return to the top of the feed without scrolling all the way up.

Maintaining a Positive Image

Instead of Pinterest having a poor image, they can combat the negative feedback. I recently discovered the Help Center. Users can troubleshoot problems, sometimes immediately. The Help Center has answers to frequently asked questions (FAQs) on the page. You can also email a question if you can’t find your answer, but I haven’t been able to find the email address.

I would recommend Pinterest finds a way to be more interactive to its users. Even though Pinterest is a social media site, it’s different than the typical communication site, such as Facebook or Twitter. It doesn’t have a strong way to communicate, such as private or direct messages. Email seems to be on its way out of everyday use except for business purposes. If site designers created a line of communication, such as direct messaging, I think pinners would be able to troubleshoot their problems instead of leaving negative feedback for all to see.

So, what do you all think? Are you Pinterest fanatics? Is it user friendly, or is it just a frustrating part of your day? I’d love to hear what you all think! Thank you for reading!

(Thank you to for the use of the photo.)

James Michael Sama

Author | Speaker | America's Leading Relationship Blogger


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